Images have a pervasive quality, both physically and in the mind, visual themes reoccur in a variety of media, tropes become established, echoes of famous artworks appear in various guises, they proliferate because they have struck a nerve with their audience. With their familiarity comes a shortcut to a response, a potent emotional connection. From cave paintings depicting the hunt, to the Biblical scenes adorning the Sistine Chapel and even street art in the form of tagging and more elaborate pieces, conveys a sense of what is important, an artistic act that spreads and changes, infecting other surfaces through other hands. In music videos these shortcuts have morphed into cliche with wads of cash, scantily clad ladies, yachts and a posse of fun loving friends, the spectacle of success, aspiration incarnate. These images are mere templates divorced from both the meaning of the music and the personality of the artist. I observed this disconnect in Oliver Laric’s Touch my Body (green screen version) project, the performer was stripped from her background and all context, he then invited people to use the footage to recreate the music video in whatever way they desired, a generic music video was spun to creative lengths rarely seen. This idea of the re-creation that can lead to industrial like monotony and the entirely unconventional, questions how the replication of concept and material differ in such a great degree in opposition to how you might imagine. The material re-creation in the use of remix that often goes against copyright tends to lead to a more new and exciting outcome. I now hope to do the same by remixing Oliver Laric’s project and giving you the opportunity to take this to new places.

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Eyeworm- is a catchy piece of imagery that continually repeats through media long after it was original

Have a band or know someone in a band? Maybe you'd like to try your hand in some creative music video editing. In the link below are the resources used to create the video as well as instructions on how you can repurpose the video for your own music.

Images have a pervasive quality, both physically and in the mind, visual themes reoccur in a variety of media, tropes become established, echoes of famous artworks appear in various guises, they proliferate because they have struck a nerve with their audience. With their familiarity comes a shortcut to a response, a potent emotional connection. From cave paintings depicting the hunt, to the Biblical scenes adorning the Sistine Chapel and even street art in the form of tagging and more elaborate pieces, conveys a sense of what is important, an artistic act that spreads and changes, infecting other surfaces through other hands. In music videos these shortcuts have morphed into cliche with wads of cash, scantily clad ladies, yachts and a posse of fun loving friends, the spectacle of success, aspiration incarnate. These images are mere templates divorced from both the meaning of the music and the personality of the artist. I observed this disconnect in Oliver Laric’s Touch my Body (green screen version) project, the performer was stripped from her background and all context, he then invited people to use the footage to recreate the music video in whatever way they desired, a generic music video was spun to creative lengths rarely seen. This idea of the re-creation that can lead to industrial like monotony and the entirely unconventional, questions how the replication of concept and material differ in such a great degree in opposition to how you might imagine. The material re-creation in the use of remix that often goes against copyright tends to lead to a more new and exciting outcome. I now hope to do the same by remixing Oliver Laric’s project and giving you the opportunity to take this to new places.